Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.

Loren Weisman
About This Quote

When you are in the world of social media, you must know that there are more important things to focus on when it comes to marketing. The likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting is about conversions. What are people buying? What are they doing after they buy? What are they saying about your product? The answers to these questions are the most important part of your marketing plan.

Only when you know what people are buying will you be able to find out what is working and what isn’t. If you don’t have statistics to back up your claims of “This will work!” then why expect anyone else to believe it? If you don’t have statistics backing up your claims, then how can you expect anyone else to believe it?

Source: The Artists Guide To Success In The Music Business: The "Who, What, When, Where, Why & How" Of The Steps That Musicians & Bands Have To Take To Succeed In Music

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